Yummy is the leading multi-platform digital media covering cooking tutorial, food, recipe, and culinary exploration in Indonesia. 
We believe that cooking is an art, and the Yummy platform makes it easier for everyone to do it and enhances their quality of life.
Yummy is the leading multi-platform digital media covering cooking tutorial, food, recipe, and culinary exploration in Indonesia. 
We believe that cooking is an art, and the Yummy platform makes it easier for everyone to do it and enhances their quality of life.
Yummy
Masak Itu Gampang
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Curated Food Recipes
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High-quality Food Content
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Seamless and Reliable Cooking Platform
Our Audience
4%
2%
1%
5%
<1%
8%
35%
1%
5%
2%
3%
14%
Monthly Video Views
80,000,000+
Age (years old)
33%
18-24
45%
25-34
22%
35+
Gender
Female
Male
88%
12%
Socio Economic Status
Source | Google Firebase, Google Analytics, Facebook Analytics, Instagram Insights, and Internal Analytics
27,500,000+
Monthly Interactions/ Engagement across Yummy App, Facebook & Instagram
2,600,000+
Instagram Followers
784,000+
TikTok Followers
2,178,000+
Facebook Followers
3,100+
Whatsapp Group Members
Signature Event
Indonesia Memasak
Indonesia Memasak by Yummy is the biggest online cooking event in Indonesia. It presents various programs, including online cooking classes, talk shows, F&B workshops, entertainment, online bazaars and other activities that will be livened up by many well-known, and influential culinary figures.