One step at a time, 
for a better Indonesia

Founded on 8 June 2014, IDN Media has grown to become the leading media platform company that positively impacts 70 million+ Millennials and Gen Z in Indonesia.

 

It all began on a sunny afternoon. Winston Utomo, who was still working at Google Singapore, asked himself a question, “Millennials and Gen Z are the majority of the population in Indonesia, however, why is there no media targeting these two generations? How can Indonesia become a powerhouse in the global economy? Why is Indonesia very centralized in Jakarta? How do we resolve the information gap and provide equal access to information to everyone in Indonesia, from Aceh to Papua?”

 

Sparked by these questions, Winston quickly went home, took a piece of paper, enthusiastically wrote down the ideas he had, and started to develop the product he had written on a piece of paper. With just an overnight development in his apartment room, Winston launched the first version of IDN Times. On 8 June 2014 at 11 A.M. in the afternoon, IDN Media was born.

 

​Later that night, Winston called his brother William, who was still in Los Angeles. Just minutes after the conversation, William was convinced that IDN Media would disrupt and revolutionize the media industry. He believed that the time is now. He then put away his dream to become an investment banker, as he realized that the impact on the society that IDN Media could bring would be very massive and positive. William quickly flew home from Los Angeles and worked on the business plan for the early stage of IDN Media.

 

Fast forward to IDN Media's 10th year, we recognized the immense potential of our established audience and content. To deepen our impact and meet the evolving needs of Millennials and Gen Z in Indonesia, IDN Media embarked on a transformative journey. In 2024, IDN Media transformed into IDN, a consumer tech platform that focuses on the young generation by bringing positive impacts to society. IDN now operates four business lines: livestreaming, creators economy, entertainment, and digital media. 

 

As IDN continues to grow, our commitment to positively impacting society remains steadfast. Expanding our business in more impactful ways is one of the strategies we employ to achieve this goal. IDN believes this is just the beginning of our journey—we have only scratched the surface of our vision. One step at a time, for a better Indonesia.